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Relationship (noun):

A State of Being Connected and Engaged

A lot of firms say they value building relationships, but if you’re not treated as more than just a client, the words fall flat. At Appleton, we treat every client like our only client, with personalized financial planning and investment solutions tailored to your unique needs, with the accessible, transparent partnership you expect and deserve.
Independence (noun):

The Fact or State of Being Independent

Appleton has been 100% employee-owned and operated since our 1986 founding. To us, this autonomy means much more than controlling our own destiny. It also speaks to the value we place on maintaining an uncompromised focus on each client’s needs and a collegial, collaborative culture.
Customization (noun):

The Action of Modifying to Suit an Individual or Task

Most firms say they offer solutions, but is that really the case with packaged product offerings? At Appleton, we seek to fully understand each client’s objectives and then develop tailored separate account portfolios aimed at addressing those needs.
Accessibility (noun):

The Quality of Being Reachable and Easily Understood

It’s understandable why many firms seek to insulate their investment professionals from active engagement with clients. Nonetheless, we think differently. At Appleton, portfolio management, research and trading are inherently a part of relationship management. We emphasize client collaboration because it helps us deliver more effective, personalized results.
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Insights:

January 2026

"December’s FOMC meeting offered plenty for market participants to digest despite none of the main elements being surprising. For one, both the statement and Chairman Powell’s press conference made it clear the Fed now expects to be on hold for at least several months..."
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Bridging Wealth Transfer Communication Gaps

"Psychological barriers often present financial planning challenges and managing one’s emotions can be a key ingredient in achieving long-term success. This dynamic typically considers factors such as accepting risk as an inherent element of return and in finding a balance that makes your personal asset allocation strategy effective..."
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2026 Municipal Sector Drivers

2026 Municipal Sector Drivers
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Separate Account Management

Financial advisors who partner with Appleton get more than just investment management solutions. You’ll gain a partner in the growth of your practice.

Investment Strategies

Wealth Management

We combine foundations of successful relationship management with a customized investment approach to provide solutions tailored to your specific needs.

Investment Solutions
$
12.5

Billion

ASSETS UNDER MANAGEMENT
as of 1.1.26
39

Years

OF WEALTH MANAGEMENT

100

%

Employee

OWNED AND OPERATED

59

Person

COHESIVE TEAM

Committed
Engaged

Appleton is dedicated to making a difference and proud of our partnerships that support our local community through volunteering, sponsorships and philanthropy.

See how

A Culture of Expertise and Shared Values.

Our experienced team proudly fosters an environment of collaboration and dedication, which is evident to those who work with us.

Meet the team
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