Relationship (noun):

A State of Being Connected and Engaged

A lot of firms say they value building relationships, but if you’re not treated as more than just a client, the words fall flat. At Appleton, we treat every client like our only client, with personalized financial planning and investment solutions tailored to your unique needs, with the accessible, transparent partnership you expect and deserve.

Independence (noun):

The Fact or State of Being Independent

Appleton has been 100% employee-owned and operated since our 1986 founding. To us, this autonomy means much more than controlling our own destiny. It also speaks to the value we place on maintaining an uncompromised focus on each client’s needs and a collegial, collaborative culture.

Customization (noun):

The Action of Modifying to Suit an Individual or Task

Most firms say they offer solutions, but is that really the case with packaged product offerings? At Appleton, we seek to fully understand each client’s objectives and then develop tailored separate account portfolios aimed at addressing those needs.

Accessibility (noun):

The Quality of Being Reachable and Easily Understood

It’s understandable why many firms seek to insulate their investment professionals from active engagement with clients. Nonetheless, we think differently. At Appleton, portfolio management, research and trading are inherently a part of relationship management. We emphasize client collaboration because it helps us deliver more effective, personalized results.

Insights:

04.10.2024

Making Sense of a Magnificent Market Cycle:

"Many years in the equity markets are characterized by a prevailing theme or development, at times something dramatic such as the dot com frenzy of 1999 or the subprime mortgage meltdown of 2007 and 2008 that launched the Great Financial Crisis..."

04.04.2024

April 2024

"Rather than harbinger of weakness to come, we found the revised employment reports more consistent with the Fed’s projections of a “soft landing...”

03.12.2024

The Case for 2024 Rate Cuts: Growth Is No Reason Not to Cut

"After months of discussions about how deeply the FOMC would cut rates in 2024, nothing speaks to the rapid shift in market sentiment better than the number of questions we’ve fielded recently about why the Fed should cut rates at all this year..."

Separate Account Management

Financial advisors who partner with Appleton get more than just investment management solutions. You’ll gain a partner in the growth of your practice.

Investment Strategies

Private Client Services

We combine foundations of successful relationship management with a customized investment approach to provide solutions tailored to your specific needs.

Investment Solutions

$

13.5

Billion

ASSETS UNDER MANAGEMENT

as of 9.30.24

38

Years

OF WEALTH MANAGEMENT

100 %

Employee

OWNED AND OPERATED

61 Person

COHESIVE TEAM

Committed.
Engaged.
Dedicated.

Appleton is dedicated to making a difference and proud of our partnerships that support our local community through volunteering, sponsorships and philanthropy.

See how

A Culture of Expertise and Shared Values.

Our experienced team proudly fosters an environment of collaboration and dedication, which is evident to those who work with us.

Meet the team