Relationship (noun):

A State of Being Connected and Engaged

A lot of firms say they value building relationships, but if you’re not treated as more than just a client, the words fall flat. At Appleton, we treat every client like our only client, with personalized financial planning and investment solutions tailored to your unique needs, with the accessible, transparent partnership you expect and deserve.

Independence (noun):

The Fact or State of Being Independent

Appleton has been 100% employee-owned and operated since our 1986 founding. To us, this autonomy means much more than controlling our own destiny. It also speaks to the value we place on maintaining an uncompromised focus on each client’s needs and a collegial, collaborative culture.

Customization (noun):

The Action of Modifying to Suit an Individual or Task

Most firms say they offer solutions, but is that really the case with packaged product offerings? At Appleton, we seek to fully understand each client’s objectives and then develop tailored separate account portfolios aimed at addressing those needs.

Accessibility (noun):

The Quality of Being Reachable and Easily Understood

It’s understandable why many firms seek to insulate their investment professionals from active engagement with clients. Nonetheless, we think differently. At Appleton, portfolio management, research and trading are inherently a part of relationship management. We emphasize client collaboration because it helps us deliver more effective, personalized results.

Insights:

04.08.2025

April 2025

"A common theme in recent client conversations is that the economic risks we currently see in the markets aren’t simply the size of announced tariffs or widespread federal layoffs per se. Rather, it’s the amount of uncertainty both have created and the impact it’s having on consumer and business behavior. The news cycle has been moving far faster than economic releases, but we are seeing the effects of these announcements..."

04.15.2025

Practical Wealth Management Guidance

"Making sense of the economy and markets can be challenging in any era, although today’s environment is proving to be particularly perplexing to many. Context and perspective are critical, as it is all too easy to get lost in the day’s headlines and varying predictions. With apologies to the long running staple of David Letterman’s former “Late Night” show, here is an Appleton “Top 10 List..."

04.14.2025

What’s Behind Municipal Market Dislocation?

"The high-grade tax-exempt markets are typically characterized by relative price stability, particularly when contrasted with lower grade credits, let alone equities. But it’s been anything but the case so far in April, as extreme volatility has driven up municipal yields at an unusual pace. Advisors and investors are understandably looking for answers, and we aim to provide some below. The primary driver of this turbulence is a liquidity crunch, which has been exacerbated by the factors noted below..."

Separate Account Management

Financial advisors who partner with Appleton get more than just investment management solutions. You’ll gain a partner in the growth of your practice.

Investment Strategies

Wealth Management

We combine foundations of successful relationship management with a customized investment approach to provide solutions tailored to your specific needs.

Investment Solutions

$

13.3

Billion

ASSETS UNDER MANAGEMENT

as of 4.1.25

38

Years

OF WEALTH MANAGEMENT

100 %

Employee

OWNED AND OPERATED

61 Person

COHESIVE TEAM

Committed
Engaged

Appleton is dedicated to making a difference and proud of our partnerships that support our local community through volunteering, sponsorships and philanthropy.

See how

A Culture of Expertise and Shared Values.

Our experienced team proudly fosters an environment of collaboration and dedication, which is evident to those who work with us.

Meet the team